How is it different from Certificate IV in Business?

BSB40120 Business is general. This one specialises the electives and core into marketing and communication.

Does it cover digital marketing?

Digital and social media units sit in the elective groups rather than the core. Ask a provider which electives they run.

Are there entry requirements?

The register records none - the entry requirement field reads 'Nil'.

BSB40820 Certificate IV in Marketing and Communication

About this qualification

BSB40820 covers marketing and communication in a wide variety of contexts. The register is unusually candid about who actually holds it: “individuals in full-time marketing roles, as well as those who are responsible for an organisation's marketing in addition to other duties”.

The core is six units and reads like a working brief: making presentations, articulating and debating ideas, undertaking marketing activities, analysing consumer behaviour, developing communications industry knowledge, and writing complex documents.

Two of the six core units are about communication rather than marketing — presenting, and debating ideas. The qualification treats being able to argue a position as a marketing skill.

Twelve units: 6 core and 6 electives, with 2 from Group A, 2 from Group B, and the last 2 from either group or from a Certificate III, IV or Diploma elsewhere.

Roles it maps to

Where this qualification leads, per the national register.

Marketing Coordinator Communications Officer Small Business Marketing Marketing Assistant

Where it sits

The business ladder runs from Certificate II through to the Graduate Diploma. Marketing is a Certificate IV specialisation within it.

Certificate IIIBSB30120 Business
Certificate IVBSB40120 Business
Certificate IV · marketing stream · you are hereBSB40820 Marketing and Communication
DiplomaBSB50120 Business
Advanced DiplomaBSB60420 Leadership and Management

What it covers

6Core units

6Elective units

Total number of units = 12: 6 core units plus 6 elective units, of which 2 must be selected from Group A, 2 must be selected from Group B, and for the remaining 2 up to 2 units may be selected from Groups A and B, or if not listed, up to 2 units may be selected from a Certificate III, Certificate IV or Diploma from this or any other currently endorsed training package.

The 6 core units, required by everyone:

BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents

For a full list of elective units, visit training.gov.au →

Frequently asked questions

Is it only for full-time marketers?: No, and the register says so. It is written for people responsible for an organisation's marketing in addition to other duties, as well as dedicated marketing staff.
How is it different from Certificate IV in Business?: BSB40120 Business is general. This one specialises the electives and core into marketing and communication.
Does it cover digital marketing?: Digital and social media units sit in the elective groups rather than the core. Ask a provider which electives they run.
Are there entry requirements?: The register records none — the entry requirement field reads 'Nil'.
How many providers deliver it?: 123 providers can deliver it.

Other registered providers

Filtered by where each provider is based, not where they can deliver.

NSW

TAFE NSWRTO 90003

Deliver and assess · National
WA

North Metropolitan TAFERTO 52786

Deliver and assess · WA
SA

TAFE SARTO 41026

Deliver and assess · National
QLD

National SkillsRTO 45438

Deliver and assess · National
WA

Skills Strategies InternationalRTO 2401

Deliver and assess · National
NSW

Open CollegesRTO 90796

Deliver and assess · National
NSW

Maxwells ServicesRTO 90924

Deliver and assess · National
NSW

Pacific CollegeRTO 91151

Deliver and assess · National
NSW

Captain Cook InstituteRTO 91707

Deliver and assess · National
QLD

River Oak College Pty LtdRTO 46425

Deliver and assess · National
NSW

Young RabbitRTO 90396

Deliver and assess · National
NSW

Southern Institute of Early Learning and LeadershipRTO 45292

Deliver and assess · National
Find more providers

12 of 123 providers shown — search the register for the rest
training.gov.au →

More in Business and Leadership

Other qualifications in the BSB training package, nearest level first.

Was this information useful?

Certificate IV in Marketing and Communication

Choose an RTO